Why Sales Training does not work

Research has shown that only 9% of companies see behavioural changes from sales training. And that 85% to 90% of sales training has no lasting impact after 3 months.

Let this eBook provide you with some straight answers. You’ll learn:

  • Why training companies don’t have the right capabilities to help performance.

  • Why your sales team might be un-trainable.

  • How a lack of sales processes can affect training success.

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Why Sales Training does not work

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