Sales Transformation
High Performance Coaching
If you’re under pressure to meet your sales targets or achieve your strategic goals, you will find this very helpful.
Sales Transformation
High Performance Coaching
If you’re under pressure to meet your sales targets or achieve your strategic goals, you will find this very helpful.
Why Investing in Your Sales Managers Will Transform Sales Performance
Source: The Ultimate Sales Coaching Guide from Objective Management Group (OMG), based on data from 44,000 salespeople and their sales managers, delivers clear, evidence-based insights into what drives elite sales performance.
It makes a compelling case for investing in frontline sales managers as the highest leverage point for transforming underperforming sales teams.
Coachability Drives Results – and Sales Managers Control It
- More coachable Salespeople outperform peers by 13% on OMG’s Sales Percentile scale.
- Coachability is strongly influenced by trust, respect, and the relationship with their sales manager. When all three are present, coachability increases by 33%.
Coaching Frequency Matters – and It’s Rare
Frequent coaching (several times per week or daily) leads to:
- +17% improvement in Sales Percentile.
- +34% improvement in Responsibility.
- +19% improvement in Motivation.
- +28% improvement in adherence to a defined sales process.
- +50% increase in proficiency using sales technology e.g. CRM systems.
Yet only 10% of salespeople report receiving coaching multiple times per week.
- 38% of managers coach only on demand.
Elite Sales Teams – have Elite Sales Coaches
Top-performing sales teams consistently have managers who:
- Are strong at coaching salespeople to get customer commitment: +40% more top performers.
- Hold supportive coaching beliefs, including accountability, motivation, and ongoing debriefs: +70% more top performers.
- Demonstrate a genuine passion for coaching, using their discretionary time to develop their team: +80% more top performers.
Sales Manager Capability Is Scarce – but it is Measurable
- Only 9% of sales managers meet all three elite coaching criteria.
- OMG offers diagnostic tools to evaluate your current sales managers or screen new candidates to identify and develop top-tier coaching talent.
Improving the effectiveness of sales managers is the most direct and measurable way to reverse underperformance.
Investing in sales manager development through structured, frequent coaching practices backed by OMG’s proven framework will elevate team capability, drive consistent execution, and deliver measurable performance gains across your sales force.
Engagement Partners work with growth-minded CEOs and Business Leaders across Australia, New Zealand, and Asia who perform well. Still, they are frustrated with the pace of their sales growth and know they’re capable of more. They help companies unlock transformational sales results previously out of reach, typically delivering a 10x return on investment.
Why Investing in Your Sales Managers Will Transform Sales Performance
Source: The Ultimate Sales Coaching Guide from Objective Management Group (OMG), based on data from 44,000 salespeople and their sales managers, delivers clear, evidence-based insights into what drives elite sales performance.
It makes a compelling case for investing in frontline sales managers as the highest leverage point for transforming underperforming sales teams.
Coachability Drives Results – and Sales Managers Control It
- More coachable Salespeople outperform peers by 13% on OMG’s Sales Percentile scale.
- Coachability is strongly influenced by trust, respect, and the relationship with their sales manager. When all three are present, coachability increases by 33%.
Coaching Frequency Matters – and It’s Rare
Frequent coaching (several times per week or daily) leads to:
- +17% improvement in Sales Percentile.
- +34% improvement in Responsibility.
- +19% improvement in Motivation.
- +28% improvement in adherence to a defined sales process.
- +50% increase in proficiency using sales technology e.g. CRM systems.
Yet only 10% of salespeople report receiving coaching multiple times per week.
- 38% of managers coach only on demand.
Elite Sales Teams – have Elite Sales Coaches
Top-performing sales teams consistently have managers who:
- Are strong at coaching salespeople to get customer commitment: +40% more top performers.
- Hold supportive coaching beliefs, including accountability, motivation, and ongoing debriefs: +70% more top performers.
- Demonstrate a genuine passion for coaching, using their discretionary time to develop their team: +80% more top performers.
Sales Manager Capability Is Scarce – but it is Measurable
- Only 9% of sales managers meet all three elite coaching criteria.
- OMG offers diagnostic tools to evaluate your current sales managers or screen new candidates to identify and develop top-tier coaching talent.
Improving the effectiveness of sales managers is the most direct and measurable way to reverse underperformance.
Investing in sales manager development through structured, frequent coaching practices backed by OMG’s proven framework will elevate team capability, drive consistent execution, and deliver measurable performance gains across your sales force.
Engagement Partners work with growth-minded CEOs and Business Leaders across Australia, New Zealand, and Asia who perform well. Still, they are frustrated with the pace of their sales growth and know they’re capable of more. They help companies unlock transformational sales results previously out of reach, typically delivering a 10x return on investment.